Build Inclusive AI — Before AI Builds A Crisis
AI isn’t just technology—it’s your brand’s voice to millions. When designed without intention, it can alienate customers, invite scrutiny, and cost your business millions. XtraGood AI partners with forward-thinking brands to build authentic, trustworthy AI solutions that protect your brand while expanding customer reach.
AI’s Silent Crisis: Trust Erosion at Scale
The same tools accelerating growth can silently sabotage brands. Consider:
🔴 Gender Bias in Recommendations: A fashion retailer’s AI consistently offered men’s products with higher discounts while pushing premium-priced items to women. This bias, identified through comprehensive AI bias testing (Indium Tech – AI Bias Testing in Retail), went unnoticed until user complaints mounted.
🔴 Dynamic Pricing by Location: Retail AI algorithms have shown bias by offering different prices based on neighborhood affluence, with studies revealing algorithmic assumptions about purchasing power that penalized lower-income areas.
🔴 Biased Hiring Algorithms: Amazon developed an AI hiring tool that penalized resumes containing words like “women’s” (e.g., “women’s chess club captain”) because it was trained mainly on male resumes. The system replicated past gender bias until the project was scrapped (TechCrunch).
Stats:
🔴 76% of Gen Z consumers boycott brands with tone-deaf AI
🔴 AI misuse costs retailers $14M per incident on average




Co-Create Your Ethical AI Advantage
We’re building the future of inclusive AI with leaders like you. Our blueprint integrates:
🔵 Bias Detection Guardrails (e.g., cultural nuance in product claims)
🔵 DEI-Aware Workflows (tested with beta partners)
🔵 Risk-to-ROI Metrics (trust = customer lifetime value)
Beta partners gain exclusive access to:
✅ Founder-led strategy sessions
✅ Proprietary frameworks in development
✅ Priority roadmap influence A full partnership—no passive ‘testing’ here.
Co-Create Your Ethical AI Advantage
We’re building the future of inclusive AI with leaders like you. Our blueprint integrates:
🔹Bias Detection Guardrails (e.g., cultural nuance in product claims)
🔹 DEI-Aware Workflows (tested with beta partners)
🔹 Risk-to-ROI Metrics (trust = customer lifetime value)
Beta partners gain exclusive access to:
✅ Founder-led strategy sessions
✅ Proprietary frameworks in development
✅ Priority roadmap influence
This is a full partnership—no passive ‘testing’ here.



Building Solutions for the Crisis I Know Too Well
I’m Anthony Lobban, an ethical AI strategist obsessed with bridging DEI and technology. While I can’t claim 120 solved cases yet, I’ve spent years studying systemic failures—from subtle biases and microaggressions to intentional exclusionary practices.
Now, I’m inviting business pioneers like you to:
🔹 Co-design practical safeguards
🔹 Convert ethics from cost center to growth lever
🔹 Define what ‘certified ethical AI’ truly means
🔹 No hollow promises—just progressive, partnership-driven results.
How We’ll Partner for Progress
Our 3-Stage Implementation:
🔵 Co-Discovery: Map your unique AI risks and goals
🔵 Co-Design: Prototype solutions using our evolving framework
🔵 Co-Launch: Deploy safeguards, refine in real-world scenarios)
Join Leaders Tackling Real-World AI Risks
Our beta partners are pioneering solutions to critical challenges like:
🔹 Eliminating racial bias in skincare marketing visuals
🔹 Ensuring hiring chatbots don’t penalize non-native accents
🔹 Preventing AI from mistranslating cultural values in global campaigns
For retail brands, this means broader customer bases through unbiased personalization. For HR teams, it means attracting and retaining top talent without algorithmic barriers. For SaaS companies, it means building trust that increases customer lifetime value—all while protecting your brand from bias incidents.
Why Beta Partners Collaborate With Us
- Authentic AI Development: Build trustworthy systems that protect your brand while expanding reach—no black-box solutions
- Co-Creation Guarantee: Walk away with actionable assets, or your feedback shapes our next iteration
- Zero Jargon: Founder-to-founder collaboration, no junior intermediaries
- Academic Foundation: Leveraging coursework from UC Davis, IBM, and Vanderbilt certifications


